The power of your subconscious mind (and how to use it)

How to recognise and use the one tool you are born with that can change every last aspect of your life, if only you let it! (August 23rd 2026)

There is a story I once heard about a professional golfer who was playing in the final of a championship.

He had played brilliantly to get there, but during the final something started to change. He began missing shots that he would normally make easily. One bad shot led to another, and before long he started to believe that he was going to lose.

On the way to the last hole, he walked past his rival, who smiled at him and thanked him for making his sure win such an easy one!

His caddie noticed what was happening and, for the remainder of the walk to that last hole, started whispering something in his ear:

“You are the best golf player in the world.”
Again.
“You are the best golf player in the world.”
And again. And again. And again

When they came to the final shot, the golfer took a deep breath and simply took the shot.

Needless to say... he won the championship.

Later, when the celebrations ended and the golfer and caddie took a taxi to their hotel, the golfer turned to the caddie and told him he had won him that championship. As simple as that.

When I first heard this story (which is a true one, even though I don't remember any other qualifying details), I knew this would be one that I would come back to again and again when working with people about trust, language, intentions and also results.

Let me explain...

The subconscious mind* is subjective, meaning it needs to receive commands from our conscious mind to know what to do (for us), but the main thing to remember is that it can't hold two conflicting truths.

You can't say to yourself (on repeat...) I'm not good enough, I can't do this, I'm too old, too young, too inexperienced, and expect your subconscious mind to know that you actually want it to deliver the exact opposite:

- Tell it how rubbish you are with money and expect to make a good living
- Tell it there are no good people in the world and expect to find a life partner
- Tell it you can't and expect to be proven otherwise, etc

We have a staggering number of negative thoughts we 'enjoy' each day. The shocking thing is that more than half of these are on exact repeat from the day before! With so much habitual negativity, the only command your subconscious mind really picks up on is: do more of that!

So you tell it you can't find a guy (or a gal), and that's exactly what your subconscious mind would do: go out there and prove to you that you are right.

Tell yourself repeatedly that you are a rubbish person, a broke one, a lonely one, whatever one, and this is the exact experience you will get. Why? Because your subconscious mind wants to please you and will do whatever you feed it most.

Now here comes the really cool stuff:

If you wanted to turn your life around, in whichever way and with whichever results, all you need to do is change how you speak to yourself and then support it with how you see yourself.

The steps are very simple:
1. get yourself to a place where automatic thoughts are more positive than negative. (How? By checking in with yourself a hell of a lot more than you do now, and whenever you find yourself in a negative loop, you release it (by, for example, finding proof that this isn't so).

2. stop focusing on what you don't want, and start basking in what you do want

3. imagine yourself exactly where you want to be. See yourself as if you are already there. Feel the feelings you would when this thing is true. Hear what you say to yourself when this is achieved, or what others are saying to you too. Spend time in this future desire, and don't let any negative fears tell you otherwise.

4. Do this on repeat. Not just logically know that you are imagining this, but actually step into this new version of yourself and stay in that.

5. Don't keep checking for results. The results are already there, remember? All you're doing now is tapping into them! If the results you want are not here yet, all it means is that you are still in your mind instead of in your heart.

If the reality change you are dreaming about, for example, is better health, then first you need to give this new belief a chance. And then do more of all of the above until the new reality is there. Is this hocus pocus? In a way, yes. In another way, no. Because what we're doing is connecting with the real power of the subconscious mind, and we stop putting sticks in our own wheels by saying things like 'it's not working', or 'logically there is no way this would work'.

The most important point here is this: If you could have done it logically, you would have. The things you want and don't have are not here to be obtained logically, but magically, by doing the only one thing you haven't done yet: get out of your own way and let the only one thing that can actually work do its thing!

(* Please note, I am differentiating here between the subconscious mind and the unconscious mind; the latter is the one we sometimes refer to as the soul, and more on that in another email)

If you recognise you've been putting the brakes on your own progress for years now and are ready to do things differently, feel free to get in touch. There's a lot that we can do together to get you to the place that you want to be, none of it painful!

With love,
einav

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I've teamed up with my good friend Alex Evans (From Norwich Hypnotherapy Services (https://www.norwichhypnotherap...) to share with you this hypnotic recording to help you make your insomnia a thing of the past!

- listen nightly, for one month, as you're ready to go to sleep
- don't skip nights!
- once purchase is made, I will email you the recording file

https://buy.stripe.com/28EeVfeHH0arbPu4uw9k409

Dottie's Corner

Things I'm appreciating this week:

- the heat is finally reducing
- the stitches from my broken tooth adventures are slowly fading away
- I can eat solids again
- finding a place to rest my head
- a plant to look at
- being surrounded by my people 24/7

What are you grateful for this week?

Ways to work with me


Holistic Transformation & Healing Mastery Summit	Untangle & Realign: 2-hour 1:1 session	The Untangle Session
The featured talks are: • Dr Beverly Lawrence: How Change Moves Through the System: Soul, Mind, Nervous System, Body, Life • Christine Breese: How to Navigate Reality by Changing the Inner Universe • einav avni: Live Beyond the Fears That Are Holding You Back • Veronica Kelly: Safety is the Special Sauce to Lasting Transformation Saturday, Sep. 19th	A two-hour space to step out of the noise, understand what’s really going on beneath the surface, and begin letting go of what’s been holding you back. These two hours are deep and freeing, and part conversation, part healing. You may leave with a new understanding of yourself, a shift in perspective, and a sense that things don’t have to stay the way they are.	Sometimes you know something isn’t quite right, but you can’t put your finger on what it is. This 60-minute session gives us the space to explore what’s really going on, uncover what may be keeping you stuck, and see things from a different perspective.

I work extensively with people to help them transform their lives from fears, limitations and compromises, to harmony, alignment and joy, or in other words, helping people find natural healing to mind, body and soul.

To chat about your own situation and how my methods can help, please book a chat using the link: https://calendly.com/einav-4/coaching-discovery-call

einav x